Product Overview
Army Seal Veteran Cap
A key mark of the United States military, introduced in 1775, is based on the classic roundel shape, whose structure has been preserved for centuries. It consists of a central part, surrounded by a circular line, and a wide strip with an inscription, where the names of the organizations and the year of their origin are placed. Therefore, in the middle of the seal is the country’s main historical figure and a national treasure; its mascot is the bald eagle.
His head is proudly turned in profile and looks to the left. In the bird’s beak is a long fluttering ribbon of gold with the Latin inscription “E PLURIBUS UNUM.” The wings are wide open as if they show the breadth of the protected area. Thirteen silver arrows and a branch of a laurel tree with leaves and fruits are clamped in the powerful paws of the eagle. Between them is the open tail of the formidable amulet of American lands.
On the bird’s body, below the line of the white head, the state flag is placed. Moreover, its wide blue stripe is on top, and narrow white-red ones – on the bottom. The stars denoting the states are enclosed in a curly circle in the form of a flower and are gathered above the eagle’s head. They are set against a blue background, surrounded by a golden space, which, in turn, is surrounded by a white border.
All of these elements are underpinned by a green circle outlined with a yellow line. A wide black stripe follows it with the words “United States” (above) and “Army” (below), separated by eight five-pointed stars – 4 on each side. Next comes a stroke, consisting of three lines – one thin (inner) and two middle (outer).
The modern emblem appeared in 2001 and was immediately adopted. It was ordered from the professional advertising agency Leo Burnett Worldwide. The designer chose understandable and symbolic signs for it, so as a result, it turned out to be versatile but laconic. The logo consists of two parts, separated from each other: they are in different geometric shapes.
A white star with black and yellow edging is located in the center of the black triangle. It has rounded corners, and a yellow edging with a black duplicating strip runs along the entire perimeter. In the horizontal rectangle below, the words “USARMY” are visible. All letters are capital, white, chopped. “U,” “S,” and “R” have cut corners, so they look geometric. The lettering has the same background and border as the star.
